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Controlling Liquor Sales

Controlling Liquor Sales is critical to success in the bar business. You buy liquor in bottles, people hand pour shots, and trade them for cash. You must trust your staff and physics of handling product and cash presents grave risk.

Portion controlling liquor sales is always the best first step.  Ensuring each drink poured is correct pays back in spades, especially when volume is involved.  Don’t underestimate the significance of missing shots.  Because you already paying all bills, each lost shot is pure profit lost.  Easy math shows how missing a few quickly compounds.

Portion Controlled Liquor uses a Liquor Gun or All Bottle Dispensing Console.  Liquor Dispensing Guns are suited for bars selling volume across a number of brands and All Bottle can cover every brand on the bar.  Guns commonly deliver 6, 9, or 12 brands, and can go as high as 24, with multiple portion sizes and preset cocktails. Shots are poured consistently in less than a second, With full accountability.

To get an idea of how this plays out in real life, here is a quick test you can do…
Line up 12 glasses and have your bartender to pour a shot into each.  Pour them all into a single glass, leaving time to let those last drops out.  Using a digital scale, measure the true contents of the glass.  Take that number, usage, and subtract 12 shots, sales.   The result is your Slippage.  Multiply this, in ounces, by the  price of a drink.  The result is defined as “CYK” or Cash You Keep.  Multiply this by 1000 to represent a busy night or weekend, and the number will shock you.  Not scientific, but you get the point.

Speed is another bonus.  By freeing up one hand, the bartender can pour drinks faster.  The partial seconds handling bottles seem minor, but compound just like the experiment above.   Another test is to time how long it takes to build 12 hi-balls with and without a liquor gun.  If you don’t have a liquor gun to test with it doesn’t matter,  the answer is “the mix takes longest to pour” so the time spent handling the bottles is your savings.  Using a Gun over hand pouring reduces pour time by 90%.  One hand pours liquor, the other pours mix.

Liquor Dispensing Guns get their product from a secure remote storage area, then pump driven to the individual guns.  Regardless of Reserve type another bonus is buying larger bottles to save a few more bucks.

The bar business lives on peak hours, you need to pump out drinks when the customers are waiting to buy them. The thumbnail rule is a bar makes 80% of its revenue in 20% of its operating hours.  This combination of speed and consistency creates this seemingly “instant profit”.

Aside from the numbers side of the decision, you need to consider the hardware being used.

Liquor Guns live in a very hostile environment. They are electronic devices working in a very wet environment, get used as everything from Ice Hammers to a Charles Atlas Muscle Test.  You need them to work all day, every day, and never break.  If they do break you need it fixed quickly without a huge bill.

The adage of “you get what you pay for” is as true here as it is anywhere, and becomes the topic of another chapter.

As always, if you have questions, give me a call.

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